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A collection of marketing campaigns, growth strategies, and digital projects completed during my BBA in High Tech Entrepreneurship and Digital Marketing studies.
Capstone Marketing Campaign
A comprehensive capstone project that simulated launching a tech startup from ideation to market entry, covering brand development, digital marketing strategy, and growth hacking techniques.
Social Media Growth Engine
Designed a viral marketing framework for a fictional fitness app, incorporating gamification, referral incentives, and social sharing mechanics to drive organic user acquisition.
E-commerce Funnel Optimization
Conducted a comprehensive CRO audit of a real e-commerce website, identifying friction points and proposing data-driven improvements to increase conversion rates.
Product-Led Growth Strategy
Developed a comprehensive growth strategy for a B2B SaaS product, focusing on product-led growth principles, activation optimization, and expansion revenue tactics.
Video Content Strategy
Conceptualized and storyboarded a brand documentary series for a sustainable fashion startup, focusing on emotional storytelling and authentic brand narrative.
Organic Traffic Growth System
Built a comprehensive SEO content strategy for a B2B fintech blog, including keyword research, content clustering, and technical optimization roadmap.
Enterprise Modernization Strategy
Developed a digital transformation strategy for a traditional retail business, covering technology adoption, process automation, and organizational change management.
MVP to Market Strategy
Created a comprehensive product launch framework for an EdTech startup, covering user research, MVP scoping, and go-to-market execution plan.