Coursework2022
From Zero to Hero
Capstone go-to-market
Capstone brief: take a fictional product from idea to market plan. Brand, channels, content, and a budgeted 90-day playbook.
GTMBrandFull-funnel
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COURSEWORK / 6
Harbour.Space coursework
& Case Studies
A collection of marketing campaigns, growth strategies, and digital projects completed during my BBA in High Tech Entrepreneurship and Digital Marketing studies.
Coursework2024
Viral Loop Framework
Referral system design
Course project: design a referral loop for a fictional fitness app. Mechanics first, hype second.
ReferralsLoopsSocial
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Coursework2024
CRO Audit
Checkout friction map
Audit of a real e-commerce checkout. Find drop-offs, write test ideas, redesign the worst screens on paper.
CROUXTesting
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Coursework2024
SaaS Growth Playbook
Activation and freemium
Class playbook for a B2B SaaS freemium path: activation milestones, nudges, and upgrade logic.
PLGActivationRetention
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Coursework2023
SEO Content Engine
Topic clusters for a fintech blog
Keyword research and cluster plan for a B2B fintech blog. Calendar and technical checklist included.
SEOContentClusters
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Coursework2023
Brand Documentary Plan
3-part video series concept
Storyboard and distribution plan for a sustainable fashion brand documentary series.
VideoNarrativeBrand
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