CRO Audit & Redesign
E-commerce Funnel Optimization
Project visualization
Overview
Conducted a comprehensive CRO audit of a real e-commerce website, identifying friction points and proposing data-driven improvements to increase conversion rates.
The Challenge
Analyze an existing e-commerce checkout flow with a 2.1% conversion rate and develop evidence-based recommendations to achieve at least 30% improvement.
The Approach
Used heatmaps, session recordings, and user surveys to identify drop-off points. Applied psychological principles (social proof, scarcity, commitment) to redesign key pages. Created A/B test hypotheses prioritized by ICE framework.
Key Results
Identified 12 critical conversion barriers
Proposed redesign projected to increase CVR by 45%
Created 8 high-priority A/B test hypotheses
Developed user persona-based checkout optimization strategy
Tools & Technologies
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