Coursework2024|CRO & User Psychology
CRO Audit
Checkout friction map
CROUXTesting
Coursework writeup - artifact pending
Overview
Audit of a real e-commerce checkout. Find drop-offs, write test ideas, redesign the worst screens on paper.
The Challenge
Start from a weak conversion rate and show evidence-based fixes, not vibes.
The Approach
Heatmaps/session logic, survey prompts, ICE-ranked A/B list, redesign of key steps with social proof and fewer fields.
Key Results
1
Friction map for the checkout path
2
Prioritized A/B test backlog
3
Annotated redesigns for review
Tools & Technologies
Hotjar conceptsGAFigma
This is Harbour.Space coursework, not a client case study. For real work (Moreta, fileAI, Panthera, Bang Bang), email hello@shaquiel.com.