Coursework2024|Growth Hacking
SaaS Growth Playbook
Activation and freemium
PLGActivationRetention
Coursework writeup - artifact pending
Overview
Class playbook for a B2B SaaS freemium path: activation milestones, nudges, and upgrade logic.
The Challenge
Compete with Asana/Monday-style products on paper without pretending you shipped the product.
The Approach
Journey map from signup to paid. Feature gating notes. 7-day activation sequence for the brief.
Key Results
1
Activation sequence for the assignment
2
Freemium feature matrix
3
Expansion notes for team plans
Tools & Technologies
NotionMixpanel conceptsHubSpot
This is Harbour.Space coursework, not a client case study. For real work (Moreta, fileAI, Panthera, Bang Bang), email hello@shaquiel.com.