SaaS Growth Playbook
Product-Led Growth Strategy
Project visualization
Overview
Developed a comprehensive growth strategy for a B2B SaaS product, focusing on product-led growth principles, activation optimization, and expansion revenue tactics.
The Challenge
Design a freemium-to-paid conversion strategy for a project management tool competing with established players like Asana and Monday.com.
The Approach
Mapped the customer journey from signup to paid conversion, identifying key activation milestones. Designed in-app nudges, email sequences, and feature gating strategies to maximize free-to-paid conversion while maintaining user satisfaction.
Key Results
Designed 7-day activation sequence with behavioral triggers
Created feature matrix for freemium tier optimization
Projected 12% free-to-paid conversion rate (industry avg: 5%)
Developed expansion revenue playbook for team plan upgrades
Tools & Technologies
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