Brand Documentary
Video Content Strategy
Project visualization
Overview
Conceptualized and storyboarded a brand documentary series for a sustainable fashion startup, focusing on emotional storytelling and authentic brand narrative.
The Challenge
Create a compelling video content strategy that differentiates a small sustainable fashion brand in a crowded market dominated by fast fashion giants.
The Approach
Developed a 3-part documentary series structure following the founder's journey, artisan partnerships, and customer impact stories. Created detailed shot lists, interview guides, and distribution strategy for YouTube and social media.
Key Results
Produced comprehensive 3-episode content strategy
Created detailed storyboards and shot lists
Designed multi-platform distribution plan
Projected 2M organic impressions over 6 months
Tools & Technologies
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