Coursework2024|Viral Marketing
Viral Loop Framework
Referral system design
ReferralsLoopsSocial
Coursework writeup - artifact pending
Overview
Course project: design a referral loop for a fictional fitness app. Mechanics first, hype second.
The Challenge
Build a loop worth defending in class: clear incentive for sender and recipient, not a gimmick.
The Approach
Broke down Dropbox/Airbnb patterns, then designed a multi-tier referral structure with milestones and shareable assets.
Key Results
1
Course deliverable complete with reward tiers
2
Share templates for sender and recipient
3
Documented K-factor assumptions (classroom model, not live traffic)
Tools & Technologies
FigmaSheetsSocial analytics concepts
This is Harbour.Space coursework, not a client case study. For real work (Moreta, fileAI, Panthera, Bang Bang), email hello@shaquiel.com.