From Zero to Hero
Capstone Marketing Campaign
Project visualization
Overview
A comprehensive capstone project that simulated launching a tech startup from ideation to market entry, covering brand development, digital marketing strategy, and growth hacking techniques.
The Challenge
Create a complete go-to-market strategy for a fictional AI-powered productivity tool, including brand identity, marketing channels, content strategy, and measurable KPIs within a simulated $50,000 budget.
The Approach
Developed a phased launch strategy: Pre-launch awareness building through content marketing and community engagement, launch phase with paid acquisition across Google and Meta, and post-launch retention through email automation and product-led growth tactics.
Key Results
Achieved Grade A - Highest mark in the cohort
Projected 10,000 user acquisition in first quarter
Created 90-day marketing playbook with detailed budget allocation
Designed complete brand identity system and messaging framework
Tools & Technologies
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