Coursework2022|From Zero to Hero (HTE401aBKK) · Harbour grade 85
From Zero to Hero
Capstone go-to-market
GTMBrandFull-funnel
Coursework writeup - artifact pending
Overview
Capstone brief: take a fictional product from idea to market plan. Brand, channels, content, and a budgeted 90-day playbook.
The Challenge
Ship a complete GTM inside a simulated $50k budget with clear KPIs and channel choices.
The Approach
Phased plan: pre-launch content, paid acquisition on Meta/Google, then retention via email and simple PLG loops.
Key Results
1
Harbour.Space module grade: 85
2
Full brand and messaging system for the brief
3
90-day playbook with budget allocation
Tools & Technologies
Meta AdsGoogle AdsHubSpotFigmaNotion
This is Harbour.Space coursework, not a client case study. For real work (Moreta, fileAI, Panthera, Bang Bang), email hello@shaquiel.com.