Product Launch Framework
MVP to Market Strategy
Project visualization
Overview
Created a comprehensive product launch framework for an EdTech startup, covering user research, MVP scoping, and go-to-market execution plan.
The Challenge
Design and validate an MVP for an AI-powered language learning app, defining core features, success metrics, and launch strategy within a constrained timeline.
The Approach
Conducted user interviews and competitive analysis to identify market gaps. Used RICE prioritization to scope MVP features, created user story maps, and designed A/B test plan for key hypotheses.
Key Results
Conducted 15 user interviews and synthesized insights
Defined MVP with 8 core features using RICE framework
Created comprehensive user story map
Designed 90-day post-launch iteration plan
Tools & Technologies
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