Yoco: PR Strategy

The Yoco project aimed to boost brand awareness and expand market reach by creating a targeted PR strategy. This included social media growth, influencer partnerships, and hosting events like Yoco4U workshops and YocoMeets networking.

Yoco is a South African fintech company that provides point-of-sale (POS) systems for small businesses. It offers affordable and easy-to-use payment solutions, helping entrepreneurs streamline their operations and grow their businesses. Yoco is expanding its presence across Africa and beyond, competing in a dynamic and rapidly evolving fintech market.